Internet Marketing for Small Businesses
From the category archives:
Quality Score Overview
So what is the Adwords Quality Score? According to Google:
“Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher [...]
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Understanding the three different match types for your PPC campaigns is one of the fundamental skills any good search marketer must be able to master. Use these incorrectly and you will quickly blow your budget, not generate any decent sales volume and have a very unhappy boss to answer to!
The three match types:
[Exact Match]
“Phrase Match”
Broad [...]
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