by Greg Patterson on November 21, 2009
It really doesn’t matter what type of your business you’re in establishing trust is paramount to your success. Seth Godin had a blog post on this Benefit of the doubt where he talks about how building up trust allows you some leeway with your customers when things go wrong. And if you’ve been in business [...]
by Greg Patterson on September 5, 2009
So how do you choose to stand above the crowd?
There is so much competition for your current and potential customers to choose from that this is really one of the most important fundamental questions that all small business owners must address. What do are you know for? The lowest price? Having those hard to [...]