Internet Marketing for Small Businesses
From the monthly archives:
Understanding the three different match types for your PPC campaigns is one of the fundamental skills any good search marketer must be able to master. Use these incorrectly and you will quickly blow your budget, not generate any decent sales volume and have a very unhappy boss to answer to!
The three match types:
[Exact Match]
“Phrase Match”
Broad [...]
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Here are a couple of amazing statistics regarding local search. Every month more than 1.3 billon local searches are conducted and of all users online 82% regularly perform local searches. What’s more 80% of family budgets are spent within a 50 mile radius of home. Local search might as well be called map search because [...]
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Learning Search Engine Optimization
Search engines typically show only 10 results on each page (not counting sponsored links or for local searches when local 3 pak or 10 pak maps also appear). The majority of searchers are most likely to click on the top few returned results. So if you rank at or near the top [...]
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