It really doesn’t matter what type of your business you’re in establishing trust is paramount to your success. Seth Godin had a blog post on this Benefit of the doubt where he talks about how building up trust allows you some leeway with your customers when things go wrong. And if you’ve been in business [...]
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Often newbies to SEO will ask us what are the top two of three things that they can do that will make the biggest impact on their SEO efforts? Well of course it isn’t quite so simple. When we are looking at a new client’s website or are revisiting one of our older sites we [...]
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Quality Score Overview
So what is the Adwords Quality Score? According to Google:
“Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher [...]
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Understanding the three different match types for your PPC campaigns is one of the fundamental skills any good search marketer must be able to master. Use these incorrectly and you will quickly blow your budget, not generate any decent sales volume and have a very unhappy boss to answer to!
The three match types:
[Exact Match]
“Phrase Match”
Broad [...]
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Here are a couple of amazing statistics regarding local search. Every month more than 1.3 billon local searches are conducted and of all users online 82% regularly perform local searches. What’s more 80% of family budgets are spent within a 50 mile radius of home. Local search might as well be called map search because [...]
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Learning Search Engine Optimization
Search engines typically show only 10 results on each page (not counting sponsored links or for local searches when local 3 pak or 10 pak maps also appear). The majority of searchers are most likely to click on the top few returned results. So if you rank at or near the top [...]
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Ok so you have a web site but it isn’t showing up anywhere on the first 5 or 6 pages. You know that there are plenty of potential customers searching for your products and services – heck many of your competitors are on first or second page on Google. You’ve also been getting these unsolicited [...]
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Are you are looking to maximize your businesses Google Local Listing results? Then just like one of those celebrity cooking chefs you need to know how to spice them up. Why? Because by taking advantage of all that Google offers in their Local Business Center you can only improve your results.
Google is constantly tweaking its [...]
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If you haven’t claimed your business in Google Maps or Yahoo! Local, you should do so as soon as possible. Why? There have been numerous reports over the last six months of unclaimed listings being hijacked by map spammers where an established local businesses listing is “claimed” and then the listing is pointed to the [...]
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So how do you choose to stand above the crowd?
There is so much competition for your current and potential customers to choose from that this is really one of the most important fundamental questions that all small business owners must address. What do are you know for? The lowest price? Having those hard to [...]
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