See how we saved over $2,000 per day utilizing only 2 control switches!
Ecometry clients of all sizes have an immense amount of “Power under the hood” of their systems yet very few have the knowledge or expertise to fully tap it. The Ecometry application suite has long been renowned for its ability to allow end [...]
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It is quite misunderstood, the difference between Software Maintenance fees and getting the Support you might expect in return that is. The fact is that “Maintenance” does bring with it some level of Support but not what most companies think or maybe even expect.
If you are looking to become more knowledgeable of the functions available, [...]
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Back in the day (you know the early 2000’s) when catalogs were the primary sales driver the standard marketing method was of course RFM (recency, frequency and monetary values) to segment customers by how long ago they purchased + how many times + by great than xx dollar amount.
Well today online sales typically count for [...]
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Offers in Ecometry are used to structure advertising (control pricing) to sell specific products (or product categories and sub-categories) to customers. But are all Offers created equal?
The answer would be no!
Ecometry gives you the flexibility to set up different types of Offers where your marketing department can promote specific marketing offers to segmented customers (oh [...]
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With the complexity of Ecometry and everything it has to offer do you wish you had access to an in-house Ecometry expert? Do you realize that there are cost effective alternatives?
Here are some common challenges we’ve witnessed firsthand:
There are over 1,400 control switches in Ecometry – are yours all properly set?
Do you need custom reports?
Do [...]
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We get questioned all the time about the newest release of Ecometry version 10.0.4; this is the latest release version, however, Ecometry has now also released version 10.1.1.0 Beta. Beginning with Ecometry version 10, Ecometry version numbers have the unified format adopted for all Escalate Retail products.
To better understand what these numbers mean you have [...]
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It really doesn’t matter what type of your business you’re in establishing trust is paramount to your success. Seth Godin had a blog post on this Benefit of the doubt where he talks about how building up trust allows you some leeway with your customers when things go wrong. And if you’ve been in business [...]
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Often newbies to SEO will ask us what are the top two of three things that they can do that will make the biggest impact on their SEO efforts? Well of course it isn’t quite so simple. When we are looking at a new client’s website or are revisiting one of our older sites we [...]
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Quality Score Overview
So what is the Adwords Quality Score? According to Google:
“Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher [...]
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Understanding the three different match types for your PPC campaigns is one of the fundamental skills any good search marketer must be able to master. Use these incorrectly and you will quickly blow your budget, not generate any decent sales volume and have a very unhappy boss to answer to!
The three match types:
[Exact Match]
“Phrase Match”
Broad [...]
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